Interview with Designer Stacy Naquin on E-Design


Hello everyone. I hope you all had a relaxing weekend. Today we are very happy to share our interview with Louisiana based designer, Stacy Naquin and our discussion on e-design.

Tell us about you?
Stacy Naquin’s signature style is a unique combination of timeless design details and current trends, making her one of the freshest faces in design throughout Louisiana and the South.

Her lifelong love of design led Stacy to study at the prestigious Art Institute of Ft. Lauderdale and Louisiana State University, where she graduated with a degree in Interior Design. Since that time, Stacy has gained over fifteen years of experience and expertise in residential and commercial interiors, which culminated in the establishment of Stacy Naquin Interiors.

Years working alongside many of the nation’s premier kitchen and bath designers has made Stacy an integral resource for new home construction and major renovations, as well as lavish interiors. Collaborating with her husband, the owner of a luxury audio/video technology firm, helps Stacy bring high-tech capabilities to her gorgeous designs, marrying the best in style and function for her exclusive clientele.

It is Stacy’s passion for both design and the business of design that keeps her traveling extensively to work on best practices for the design industry and stay current on the latest resources and trends.

How did you get interested in e-design?
After starting my own business, I realized there was an entire market being underserved or not being served at all. There is a common misconception that hiring an Interior Designer is very expensive and is available only to the elite, but I knew there had to be a way to offer affordable design. According to consumer spending reports, roughly 66% of people buy their furniture online. As more and more consumers embrace the internet, creating an e-design service where clients can do their own purchasing was a natural progression.

What led you to decide?
Time is money – for the client as well as the designer. I’ll find 10-20 times the amount of product online as opposed to driving around town looking for the perfect product in the correct size, pattern or color.

Where do you see opportunity in your design business?
Proximity is no longer an issue. I may have blog readers from Florida to California that love my design aesthetic, and within a week or two I can provide everything they need to implement their new design.

Do you plan to offer luxury services?
Absolutely. You will always have clients that want exclusive fabrics, custom furniture, and unique items and simply don’t have the time or don’t want to do it themselves.

How do you see e-design tying into that?
With Olioboard, I can upload a product from any vendor I carry, not just what is available on their site. Also, I have used it as a tool for conceptual design.

Do you think your luxury clients will be put off to see e-design?
Just as in the fashion industry, there are different levels of product to offer a client. A luxury couture designer will design gowns for the Oscars, but they will also have a separate line designed for Macy’s.

Do you know of any top Interior Designers that offer e-design services?
Tobi Fairley and Windsor Smith come to mind.

What are the 3 ways you see they can use Olioboard?
Olioboard is a time saving tool to create 3-D presentations, print out an itemized shopping list, and to provide clients with the convenience of purchasing by simply clicking on a link.

Do you see any pitfalls or negatives with e-design? When opting for fast, affordable design, you sometimes compromise the extent of customization such as sizes, fabrics, or added trim details.

If you want to learn more about Stacy Naquin and her design services check out any of the links below.